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Social Thingum develops platforms and integrated tools for effective internet connection objects through specific social networks. Objects can be as traditional data files in any format, as physical devices that are connected to the network via interface-cards. The paradigm is that of a social network which objects are members like their users.

Both are guided in their tasks by computational intelligence that makes use of cognitive algorithms and knowledge base and behaviors provided by users to produce optimal and personalized directions for use of objects.

Through this paradigm Social Thingum aims to provide architectures and advanced services that represent instances of the WEB 4.0, thereby revising and improving the usual man-machine interaction scenarios and providing effective tools for enrichment of knowledge.

The market of reference which addresses Social Thingum is that of personal devices in the broadest sense, ranging from applications in smart homes and smart cars, from the wellness, to advanced content management systems (CMS) and learning management (LMS).